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Use Zoho Analytics to make informed data-driven decisions

Conducting a high-quality data analysis is key for any booming business. Zoho Analytics is a business intelligence platform designed to help you lay a firm foundation for the growth of your business with quality insights. Keeping track of numbers and stats allows you to make informed decisions, see what you’re doing right and catch any bottlenecks in time.

Track your finances, productivity, marketing, sales, inventory and more. The app helps you analyze data with charts, dashboards and pivot tables. It’s a great tool that can help you optimize your processes to save time and money.

Keep reading to learn more about Zoho Analytics top features and what they can do for your business!

1) Data integration

Businesses handle more and more data every day. That’s why Zoho Analytics gives its users the option to upload data from 250+ data sources. Conduct thorough analyses to get all the insights you need and compare data from various sources.

Import information from business apps like Zoho Desk, Google Analytics, Shopify, Stripe, Teamwork, as well as from other custom apps like DataChannel, Hubspot CRM or Zoho Campaigns. Draw data from in-house or cloud databases and even connect to popular NoSQL databases. Pull data from Web URLs and online storage services like Google Drive or Zoho WorkDrive.

You can also upload information from spreadsheets and text files! Zoho Analytics supports XLS, CSV, HTML, JSON, XML and other formats.

2) Data preparation

After you have all your data in one place, it’s necessary to sift and sort through it. To prepare for analysis, you need to first clarify and enrich your data to get reliable results.

Use Zoho Analytics to check for the quality of imported data and catch any invalid or missing data. Smart widgets help you get a better overview on how your data is distributed, including outliers, value distribution histograms, text patterns and more. Make use of the 250+ in-app transform options to format and change your data to suit your needs.

Use the app’s AI assistant to automatically identify data types and get suggestions on how to improve data quality and join datasets. It can even help you enrich your data with AI-supported techniques like keyword extraction and sentiment analysis.

3) Unified Business Analytics

Unified business analytics help you monitor your business health. Use data analysis to see where you stand, set achievable goals and make reasonable forecasts.

Zoho Analytics offers automatic data blending of inputs from different sources. This lets you get the big picture because it shows you how various parts of your business are interacting with each other. Use the pre-built integrations to see how your marketing is affecting your sales or how sales are affecting your customer support. Ready-made KPI dashboards let you get quick, real-time insights into these key relationships at any time. Of course, you can always build your own dashboards and reports!

And instead of manually searching for data, ask Zia, the AI assistant, to help you out. She understands your domain data and can provide you with quick visual insights!

4) Mobility

Do you want to have access to all your data and analytics wherever you go?

Install the Business Intelligence (BI) App, a mobile version of Zoho Analytics, to stay informed even when you’re out of office. Access all metrics, charts, tables, KPI widgets and dashboards to get a visual view of your data. Interact with reports and dashboards to filter or select data, organize reports or ask Zia to give you specific insights! The app also lets you share reports with others.

You can also download the Dashboards App for Zoho Analytics which gives you a focused access to all your dashboards. Organize, filter and visualize the data in your dashboards to easily get just the right insights.

The apps are available for both iOS and Android.

6) Deployment options

There are several ways in which you can deploy Zoho Analytics.

One deployment option is to let Zoho take care of everything by subscribing to the Zoho cloud and paying monthly installments, with no upfront cost! You can also opt for one of the popular public clouds offered by Google, Microsoft or AWS. Of course, using your own servers and deploying Zoho Analytics in-house is also a great option, especially if you want to have a more direct control over who has access to your data.

Embedded forms of the app can also be deployed both ways.

7) Security

Data security is not to be played with. Zoho Security Practices protect your data from mismanagement, malicious agents or data loss.

Zoho Analytics gives you greater control over your data by letting you set up various types of security permissions. Assign Roles to team members to give them different levels of access to various types of data – you decide who can do what. All in-app user activity and access is being tracked so you always know who logged in, how long they were active and what data they accessed. And finally, if you’re using the Zoho cloud to store your data, you don’t have to worry about losing it. The data is backed up every day.

Use Zoho Analytics to manage and analyse your data

If you’re looking for a data analysis software that can be customized for the needs of your business, consider Zoho Analytics.

Pull data from files, databases, web URLs, apps and integrate it to get the big picture. Use the app’s features to check data quality and prepare it for analysis. Create interactive dashboards and reports to get key insights about your business and set better goals. Embed the software into your app or deploy it in a cloud or in-house. Set up access permissions, communicate with your team members and use mobile apps to keep all of your data close to you at all times.

Zoho Analytics can also be integrated with Zoho apps, CRM platforms and finance apps.

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